"Lack of awareness is major obstacle for the mortgage broker channel." This is how the last CAAMP homeowner survey results begin. (Consumer and Industry Perceptions).
Of 2,000 responses, just 5% of Canadians said they have a good understanding of what a mortgage broker does!
To nail this point home, I recently read a finance article published in a Toronto newspaper. The author wrote an entire article about the importance of going the trials and tribulations of personally shopping the banks for a good mortgage. She believes her time was best served and she got the best mortgage by personally visiting BANKS for rates. It seems she didn’t even consider speaking with a mortgage broker.
My take away? It seems that mortgage brokers need to take more responsibility for sharing what we do.
Just yesterday, I attended a professional development session hosted by
FICOM. We were told that currently in Canada approximately 33% of first
time buyers are using a Mortgage Broker to arrange their financing.
Hmm... seems the younger crowd perhaps are more mortgage savvy than
their parents?
So, if you are in the know, please tell a friend;
- Working with an Accredited Mortgage Professional (AMP) saves you time, hassle and usually lots of money.
- A broker shops the banks and lenders to find the best mortgage for you. Banks and lenders offer us their 'best rates' because - if they don't - their competitors will get all the broker mortgage business. (And that's a lot of business!)
- For a person with an average credit rating, it costs nothing to use a mortgage broker. Banks and lenders pay a fee to brokers for bringing them new clients.
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